Whilst the Virtual Adviser will provide AI driven expert advice and ultimately will aim to serve as a platform to service a far greater number of clients, the Smart Marketplace simply provides the solutions and products required to execute the advice given.
The Smart Marketplace is a digital platform that links the user with tailored and bespoke offers from the leading mortgage, insurance, investment and pensions providers into one place and unlike standard online comparison sites, the platform tailors the offerings based on the client risk profile.
The platform will list all suitable products and with a transparent fee structure, allow for a seamless and secure on-boarding process.
In short the Smart Marketplace provides a fully AI driven and bespoke product placement platform that can match the user with tailored product offerings that match their risk profiling.
