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IFA Fees Explained – Types of Fees & Associated Costs of Accessing Financial Advice

Whether you are looking to consolidate your existing financial portfolio or to access new financial products, there are a number of practical and cost considerations to take into consideration when accessing an Independent Financial Advisor (IFA).

In this article, the Fintuity team will introduce the common terms and potential fee outlays traditionally associated with accessing an IFA. The key consideration however is not the cost but the level of service that you will be provided, as well as the competency and reputation of the IFA involved.

As a digital IFA, Fintuity offers a significantly lower rate than traditional IFA’s. We typically charge 2%, subject to a minimal fee, of your investable assets for the investment and pension advisory services. In comparison to traditional IFAs, our fees are considerably less than the usual 3% – 4.5% of the customers’ investable assets.

What Types of Fees will you Likely Encounter when Engaging an IFA?

Whether you are looking for a full financial healthcheck to consolidate your finances, to re-evaluate your pension provision or to select a new financial product, there are a number of services that can be provided by the UK’s IFA community.

The reality however is that regardless of the services that you may need professional assistance with, there are a range of fee models and structures that you may come across depending on the level of expertise and time commitments involved. Some common types of financial advisory fees include:

  • Fixed Fee: The IFA will perform a specific service for a set price agreed in advance. We would suggest that you confirm what exactly the fee will involve in writing prior to any work starting.
  • Percentage of Assets: If you have an adviser managing your investment portfolio over a period of time, they may charge a percentage of the portfolio’s total value per annum as opposed to a fixed fee. In this way the fee grows as the portfolio grows.
  • Hourly Rate: With an average of £170.00  per hour in the UK, this could be a useful structure for charging smaller and more bespoke services. It is important however that you get a full and time specific quotation from your adviser.
  • Ongoing Portfolio Management Fees

It is also worth noting that some advisers may ask for an ongoing fee to manage your portfolio – ranging from 0.5-1%.

Whilst these are the most common fee structure, an adviser may request an alternative payment model.  The key consideration however is the level of service and technical expertise that you will be able to access deal from your IFA.

Costs Vs. Benefits –  How Much Does Accessing an IFA Cost?

On average accessing an IFA in the UK will cost you between £500 and £5000 depending on the level of expertise that you require, with. It is important to note as well that IFA’s are paid for their services and charged not on commission.

Your IFA fees are based on a number of factors including; the level and extent of the advice you need, how much time it will take, and the size of the assets involved.

In general terms however advisers will charge between 3-5% of the total assets of the financial asset – in many cases a lower percentage will be charged for a higher value asset and a higher percentage for lower assets.

Every adviser is different, but all should be happy to discuss their fees up front. Here are some average fees for typical adviser services. Whilst the costs may seem high, the need for expert advice is paramount – especially when nearing retirement. In many ways accessing the right information and advice will make your assets work harder for you in retirement and actually save you money.

Here are some average industry costs associated with a number of real-life client case studies:

  • £200,000 Mortgage – the average cost is £425
  • Consolidating Three Pensions to a Total of £250,000– £13,510 with a £5,000 upfront charge, £8,510 ongoing charges over five years.
  • £20,000 Investment ISA – the average cost is £1,400 with a £600 upfront payment and an average of £800 ongoing management fees over the next five years
  • £100,000 Investment – £5,704 with £2,850 upfront and an £2,850 ongoing management over five years
  • Average hourly rates of £150 -£190 for bespoke works

Introducing Fintuity – the UK’s Most Cost Effective Digital IFA Offering Lower than Average Fees

Fintuity is a digital IFA and as such we run a hybrid advisory model combining the experience of human advisors with the efficiency of modern technology.

Optimising every step of the advisory process, we can keep our operational costs significantly lower than those of a traditional financial advisor working out of a brick and mortar office. It allows Fintuity to operate with smaller-than-usual investment limits and substantially-lower management fees than traditional IFA firms.

We charge an advice fee of 2% based on the value of your investment or plans we review. Our commitment is to ensure our fees are transparent, commensurate with the work we do and also competitive compared to the market. – A traditional IFA typically charges anywhere from 3%-4.5%, however by employing the use of technology to work efficiently, we can pass on our savings to you.

We do not charge any fees for our financial services as we receive commissions from product providers directly. We work with numerous product providers to choose from, so our advisors will present you with several detailed action plans that would work for you and then it is up to you to decide which road to take!

About Fintuity

Fintuity are one of the UK’s only online, low cost, digital alternatives to traditional financial services. Authorised and Regulated by the Financial Conduct Authority, we aim to help people plan, protect and take control of their financial well-being. In the current climate, helping clients plan for their future is more important than ever with over 14 million people in the UK not receiving advice when they should be.

We use advanced technology to work remotely with our client base while offering the traditional range of face to face, IFA services including advice in investments, pensions, protection, mortgages and overall financial structuring to an increasing number of clients that seek a digital alternative. For more information please visit

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